Ingredients Deep Dive

Food Colorings Guide: Natural, Artificial, and Everything In Between

A complete guide to food colorings — what they are, which are safe, and which to watch out for.

šŸ“– 9 min readĀ·Updated 2026-01-01

Why Food Gets Colored

Food gets colored for several reasons: • To restore color lost during processing (e.g., canned peas turn gray without added green) • To standardize appearance across batches (e.g., orange juice can vary in color) • To signal flavor (red = berry/strawberry, yellow = lemon/vanilla) • To make food visually appealing • To distinguish between variants of a product (different fruit flavors) Without colorings, much of the food we recognize today would look unappetizingly gray, brown, or inconsistent.

Artificial Food Dyes: The Concerns

Artificial food dyes (mostly azo dyes) are the most controversial category. The 2007 McCann/Southampton study found that a mixture of six dyes — tartrazine (E102), quinoline yellow (E104), sunset yellow (E110), carmoisine (E122), ponceau 4R (E124), and allura red (E129) — increased hyperactive behavior in children. Additional concerns: • Several are banned in multiple countries • Some may cause hypersensitivity reactions (particularly tartrazine, which can affect aspirin-sensitive individuals) • The azo dye structure means they can release aromatic amines after metabolism The EU requires warning labels. The US FDA has not required them but an independent petition for labeling has been filed.

Natural Food Colorings

Natural alternatives to synthetic dyes: • Beta-carotene (E160a) — orange-yellow from carrots/algae; safe, provides vitamin A • Annatto (E160b) — orange-yellow from achiote seeds; generally safe, rare allergies • Curcumin (E100) — yellow from turmeric; anti-inflammatory properties • Beet juice (E162) — red/pink; safe, may cause beeturia (red urine) in some • Chlorophylls (E140) — green from plants; safe • Anthocyanins (E163) — purple/blue from berries; safe • Caramel (E150a-d) — brown; mostly safe, E150d has 4-MEI concerns • Cochineal/Carmine (E120) — red from insects; not vegan/halal, can cause severe allergic reactions Natural colors generally have better safety profiles, but some still have concerns (cochineal allergies, caramel color 4-MEI).

Reading Coloring Labels

In the EU, look for: • 'Colour: [name or E-number]' — this is the functional class declaration • The mandatory hyperactivity warning if Southampton Six dyes are present • E1xx codes indicate colorings In the US, look for: • FD&C color names: FD&C Yellow No. 5 (tartrazine), FD&C Red No. 40 (allura red) • The FDA requires specific certification statement for synthetic dyes Practical tip: If a product is marketed as 'no artificial colors,' it may still contain caramel color, annatto, or other natural colorings — these are generally safer but not necessarily risk-free.

Frequently Asked Questions

Mars reformulated some products in Europe to remove synthetic dyes and replace them with natural colorings due to consumer pressure and EU warning label requirements. The color may appear slightly different because natural dyes behave differently than synthetic ones.
Disclaimer: This information is for educational purposes only and is not medical advice.